P5 outdoor led display shining in ROSNY, France
Project Name: Mpled P5 outdoor led display shining in ROSNY, France
Product Model: FO-P5
Screen Size: 9.6 x 7.68m (W x H)
Screen Number:2
Location: France
Time: 2015
Applicable environment: outdoor LED advertising display, commercial advertising LED display, High reflash LED display
Outdoor advertising, i.e. the out-of-home advertising is 6.99 billion US Dollars total in annual revenues in 2008, according to the research of USA market. And among all the outdoor advertising formats, the traditional billboard advertising plays the major role. In local advertising, the billboard revenue is 73 percent, in national advertising, the billboard revenue is 18 percent, and in public service ads, the billboard revenue is 9 percent. In recent years, especially the digital billboard has experienced a rapid growth, which is more than 15% in last year. For example last year in United States alone, more than 2000 digital billboard displays were installed. And mainly it's the LED digital signage, or what we call led video displays.
The people who owns the private property would like to sell advertising space to one of the outdoor advertising companies, also the media seller would like to approach the owner of an interesting property and make a bid. With the long term land lease, it makes great benefit to the both sides.
It is no doubt that the billboard advertising remains predominant place all over the world, as for the oudoor advertising field. But for the very old format of painted static billboard, it is restricted a lot because nowadays, the advertising content must be designed very attractive to the audience, or else people would feel tired to watch "so many" the same pattern pictures. To be honest, no advertisement design company can ensure that their work always be the best. So once the painted work done, there's the possible risk of failure, to attract the audience. The invest could become a waste.
With the LED based billboard, there's no necessary to worry about this because it's dynamic and could be programmed anytime you want. It would support any picture, any video from your computer. In addition, the dynamic effect would express to the audience far away, where couldn't be noticed if choose the static billboard.
We can say as long as you choose a good quality LED video display, you have one time invest and would benefit for 10 years.
led display outdoor, led display manufacturers, digital billboard
led display outdoor, led display manufacturers, digital billboard
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