Why is the led wall screen display indoor ad market growing?
The abundance of modern technologies common to display ads makes purchasing decisions very difficult. Even if you already purchased a led wall screen display indoor wall several years ago, this does not mean that you can easily choose the one that suits you today. Let’s compare 2 popular types of video walls to understand in which situations you should give preference to each of them.
LCD or LCD
Liquid crystal displays are called flat screens, which are actively common both in the indoor advertising market and in the apartments of People. LCD technology is common in TVs, smartphones and computer monitors.
LCD displays include liquid crystals, each of which comes between layers of polarized glass. At the moment the current hits them, the crystals move and transmit light. It is thanks to this that the image appears. Since the crystals do not emit light, the backlight comes behind them. LEDs are most often common as backlighting.
Advantages and disadvantages of led wall screen display indoor
The advantages of led wall screen display indoor include their high brightness, affordability and high image resolution. Small text elements are well read from this type of screen. Pictures and videos displayed on it have maximum clarity.
The disadvantages of liquid crystal screens when connecting them in a video wall are the presence of seams. The width of the seams directly depends on the width of the screen frames. The more modern the LCD model is, the thinner the bezels are. This means that the seams on the video wall are more invisible.
LCD or Direct View LED?
Direct View LED
Externally Direct View LED-screen practically does not differ from the liquid crystal. But it works differently. Instead of liquid crystals, it has tiny LEDs – light bulbs that give off different colors when energized. They come on the panel and are common not as a backlight, but as elements that independently reproduce the image.
Previously, the led wall screen display indoor wall was common as a means of displaying outdoor advertising. Its resolution was quite low, and therefore the picture did not look very good. Today, this type of screen uses the smallest diodes, which has increased the resolution. Moreover, this allows you to use LED screens indoors and provide high quality images to them.
Advantages and disadvantages
The absence of bezels allows LED displays combines into a seamless video wall. Such designs are distinguished by brightness, high energy-saving ability, high color accuracy and speed frequency. LED screens last about 10 years, so it is profitable to use them in video walls.
The disadvantage of such models is their cost. They are much more expensive than LCD screens, so not every advertiser is still available.
Which led wall screen display indoor should you choose?
It depends on where and why you want to use it. If viewers will be watching videos and pictures at a distance of a few steps from the video wall, give preference to the LCD design.
We should choose them even if the budget is limited and the image clarity must be extremely high. If you want a bright monitor with a large size, take a closer look at LED designs.
Led wall screen display indoor advertising is a graphic, text or any other visual advertisement that is comes inside a building that is not a direct point of sale. Advertising can come both on temporary and stationary structures. In Russia, this type of advertising has been common since the 1990s.
At that time, it was common mainly, and in the 2000s it began to penetrate into other large cities. Today, the segment of internal advertising is recognized as a rapidly growing segment.
Why is the led wall screen display indoor ad market growing?
Advertisers are looking for new ad formats because the audience is less likely to respond to old ones. In addition, there is a need to influence hard-to-reach groups of citizens.
The internal advertising market is freer from restrictions and prohibitions imposed by advertising legislation. To use led wall screen display indoor as advertising structures, you do not need to contact the authorities and waste time on bureaucratic procedures.
If for another 5-7 years People preferred to spend their free time at home, today they use shopping and entertainment centers as a space for recreation.
This is where the internal ad serving points are centered. According to statistics, residents of the country spend 2 times more time in the zone affected by this type of advertising than in those zones where they can see outdoor advertising.
How to buy led wall screen display indoor?
Contact with a potential buyer is of higher quality. This facilitates by the environment, and the high adaptability of advertising, and the possibility of targeted impact on certain audience groups.
The continuous development of indoor advertising and the emergence of new directions make it possible to experiment with advertising solutions.
What is hindering the development of internal advertising?
Uneven development of closed public spaces in different cities of the country. In cities with a population of one million, shopping and entertainment centers have become widespread, while in small cities the format of mini-markets is more developed. In this format, it is almost impossible to organize any kind of advertising activity due to the lack of free space.
Everyone understands that internal advertising is effective, but no one can unequivocally answer how much. For this, there is a lack of tools and a database that would store information about the measurements of the effectiveness of advertising.
Each Led wall screen display indoor advertiser uses whichever technical platform and strategy they like. This creates a fragmented market that complicates large-scale campaigns.
Internal advertising media
There are 6 groups of internal advertising media:
- Video and multimedia (often referred to as Digital Signage). This group includes advertising television, displays and screens of various formats, advertising on payment terminals, and promotional stands.
- Print advertising (stickers, postcards, posters).
- Audio.
- Moreover, advertising events (presentations, promotions, tastings).
- Static advertising. It can be comes on carriers of various formats and advertising structures.
- Means common for the complex organization of indoor space. This group includes advertising installations, structures that help to brand and decorate the premises.
What parameters to consider when choosing Led wall screen display indoor?
Video wall manufacturers offer models with different performance, dimensions and complexity. To decide which one to choose, study the main characteristics of the devices. They will help you get the right video wall and not spend extra money.
Shape and size
First of all, decide what your video wall should look like. If you want it to be convex or concave, take a closer look at the projectors. They have some flexibility because the aspect ratio of the projected image varies. There are options 4: 3, 16: 9 and 16:10. We should give preference to Led wall screen display indoor in case we plan a large video.
What should be the visualization?
The visualization systems common to create video walls differ significantly in area. Front projection models take up minimal space when the projector is ceiling mounted. Then only the screen itself remains in the field of view. The smallest units include flat panels made of LED displays.
We distinguish them by their small thickness. Rear-projection models take up the most space because there is space behind the screen for the projector.
How to use Led wall screen display indoor?
If you want to use rear projection video cubes, LED displays or flat panels for video walls, you will have to leave a little space behind the structure. It is necessary so that air circulates between the wall and the screen. This will help to avoid overheating of the structure and its premature wear.
If the access to the screen for its maintenance is important to carry out from the back, you will have to sacrifice another ten centimeters.
Selecting a Led wall screen display indoor
Ease of installation
We do not move Led wall screen display indoor from place to place. Therefore, it is better to choose the space for placing the structure in advance. It is worth considering its energy consumption, ventilation capacity in the room, and the type of installation. Rear projection video cubes do not require special preparation of the room, because they are come in a rack.
They are self-contained, so we can move them around the room. For projectors and flat panels, a specific mount is required for each module. LED screens are most often mounted on a common frame.
In most cases, the wall or ceiling (depending on where the main load will be) is additionally reinforced. This solution avoids the collapse of structures. In rooms where it is planned to install a free-standing video wall, the floor is leveled in advance.
Image quality of Led wall screen display indoor
Modern imaging technologies allow you to display images in the highest quality. The most saturated colors are demonstrated by rear projection video cubes and LED displays. When choosing a video wall, you need to consider not only the screen resolution, but also the pixel pitch.
For LCD panels, it is usually 0.5-0.6 mm. Therefore, the viewer clearly sees the picture, even if he is looking at it while standing close to the video wall. Led wall screen display indoor have a much larger pixel pitch – from 1.0 to 20 mm, due to which it is convenient to view images from them at a great distance. The pixel pitch of rear projection video cubes reaches 0.6-1.2 mm.
